50 small things to help improve your customer service

This is a guest post from Greg Meyer, a member of the Customer WOW team at Desk.com.

“The Thank You Effect” is an example of a small action that prompts meaningful next steps to measurably improve service in any company. In my experience, there are a number of these small actions that, when evangelized through a support team or through the larger company, can really make a difference on the customer experience.

So I made a list of 50 small things that you can do to measurably improve customer service in your company. I’m not a purist, so some of these things might be “bigger than a bread box” — or need to be broken down into component steps — and aren’t quite ready to be measured on their own. And I do believe that adding only some of these steps will really improve the service culture at your company.

And #50? That’s the most important one: Go for it!

Try out a few of these ideas, see what works best, and then do more of that. Beloved companies aren’t made overnight — so start by taking a few small steps today.


About Greg Meyer

Greg Meyer delights start-ups, small businesses, and enterprise organizations that implement customer support ideas to take their business to the next level. He works as part of the Customer Wow team at Desk.com and can be found at @grmeyer on Twitter.

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  1. Allison DeFord

    Love this! I’m going to share it right now. Thanks for the inspiration.

  2. BJ

    would like to have this printed out.
    however you require access to my personal info
    any other way I could get a printout?

  3. Sean Carpenter

    Great ideas Greg. Thanks for sharing!

  4. Greg Meyer

    Allison – thanks! Sean – thanks! BJ – I’m not sure what you mean – you can download this presentation from Slideshare if you like.


  5. Sandy Gerber

    These are great! I enjoyed learning your 50 ways to improve customer care! This type of thing should be ongoing learning, since improving customer care never stops. Some other important points I thought of are: 1) Have happy facial expressions and tone of voice while talking to clients; 2) Be proactive, show interest in the customer and follow-up with them (but don’t stalk your customers! Customers, especially in B2B, are often busy too!) and 3) Involve staff in customer care. I would set standards, give examples and think about how to reward staff for great customer service. This way you can build customer service as a culture in your business. I think we often forget that our staff can be representing our company more often than we do, so making sure employees are proud and satisfied to be working for your company is a really important part of customer care.


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