“The Thank You Effect” is an example of a small action that prompts meaningful next steps to measurably improve service in any company. In my experience, there are a number of these small actions that, when evangelized through a support team or through the larger company, can really make a difference on the customer experience.
So I made a list of 50 small things that you can do to measurably improve customer service in your company. I’m not a purist, so some of these things might be “bigger than a bread box” — or need to be broken down into component steps — and aren’t quite ready to be measured on their own. And I do believe that adding only some of these steps will really improve the service culture at your company.
And #50? That’s the most important one: Go for it!
Try out a few of these ideas, see what works best, and then do more of that. Beloved companies aren’t made overnight — so start by taking a few small steps today.