This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on Likeable Media’s blog.
In this weekly episode of my Watch Me Wednesday series, I discuss the five attributes every community manager and social media strategist should have. Great community management can add plenty of value to your business, if done right. A great community manager is Analytic, Aware, Alert, Adaptable, and Authentic.
View more presentations like this from Likeable Media here.