3 word of mouth lessons from the grocery store

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.]

As a supermarket, it’s hard to stand out when your competitors are on every other corner. But with a little creativity, these companies are using word of mouth marketing to make their groceries remarkable.

Here are three examples:

1. Wow your customers
2. Get out there
3. Find the right talkers

1. Wow your customers

Whole Foods Market lets their employees hand out “Wows” every day. It might be something as small as giving away the last veggie patty at the deli, or adding a bouquet of flowers to someone’s groceries. These little gestures trigger word of mouth about Whole Foods Market and their customer service. Surprise and delight can be this easy. How are you giving employees the chance to do it?

2. Get out there

When in doubt, take your word of mouth message on the road. When Sabra discovered that 80 million Americans had never tasted hummus, they toured cities across the country in a hummus truck and handed out samples to everyone they met. That spectacle not only raised more awareness for Sabra, but also encouraged more than 70 percent of the people who tasted a sample to buy some hummus in the next 60 days.

3. Find the right talkers

When you do something nice for a niche group, they’re much more likely to tell other people in that group about you. How does a grocery store for everyone do something special for a specific group? At Hy-Vee stores, they have nutritionists on site to help customers with dietary restrictions or other health goals shop for groceries. That’s something people with special health needs would tell their peers about.

email

Tags: , , , , , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again