[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.]

Product Hunt is an online community for product enthusiasts, makers, investors, and journalists who are interested in the latest tech products — from hoverboards to mobile apps. Their members can submit their own stuff, leave feedback on other products, and vote them up (kind of like Reddit).

In four months, Product Hunt grew their community from 40,000 people to 400,000 through word of mouth. Here’s how:

1. They made their members feel important
2. They asked for their help
3. They brought them together

1. They made their members feel important

Product Hunt is the kind of community that’s only as cool as the people who contribute to it. So to encourage the founding members to spread the word to more people like them, Product Hunt gave the first 100 recognition as “thought leaders.” These thought leaders also have a badge next to their user name and a member number to show they were one of the first. It doesn’t have to be complicated — a bunch of small recognitions like these build up to help make people feel important and want to talk about you.

2. They asked for their help

If you want your customers to recommend you to a friend, just ask. Product Hunt does it without any referral rewards or gimmicks. Instead, they send a simple, personal email asking them to write a post about their experience with Product Hunt as a way to highlight founders who do well. All with “no pressure or obligation, of course.”

3. They brought them together

Product Hunt organizes meet-ups and happy hours for their members to get together and get to know one another. Why is this important for an online community? The most important aspects of any community — online or off — are real connections. Too often, online-based communities forget just how valuable and remarkable real-world connections can be.

email

Tags: , , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again