3-Minute WOM Lesson: Word of mouth tips for retailers

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Whether you’re a one-location store or a national retail chain, you can have amazing word of mouth. How to get started:

1. Give them something to share
2. Give them a reason to bring a friend
3. Give them the chance to leave a review

1. Give them something to share

Never let a customer walk out the door without offering them something to share. Think practical — like coupons, catalogs, and samples. But also try the fun stuff, like stickers, posters, pins, and buttons.

2. Give them a reason to bring a friend

You’re doing all that work to get a customer in the door — with just a little more effort, maybe you could get their friends too. Events like REI’s evening and weekend classes or the group rides that local Harley-Davidson dealerships coordinate are great at this. And don’t forget the classics — things like group discounts and multiple coupons that have to be used at the same time.

3. Give them the chance to leave a review

Too often the only way for a customer to leave feedback for a retailer is to go online and post a negative review. Head off that negative word of mouth and encourage more happy customers to leave reviews by making it really easy. Give out lots of feedback and comment forms — and don’t forget that checkbox that says, “Yes, I give permission to use my comments in your marketing materials.”

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Comments

  1. Jeff Faldalen

    Thank you the article. These are three great suggestions everyone should put into action immediately

    When I started out I was giving away a $289 course for free

    I got a lot of leads 😉

    thanks for your contribution,
    Jeff Faldalen

  2. Bruce

    This article is straight to the point and perfect in its simplicity. I’ve always found that human beings make much more out of something that was meant to be much less. I will try this approach to direction, and hopefully trim down the storyline that I incorporate only to attract readers.
    Thank you for leading the way!
    Bruce Aristeo

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