3-Minute WOM Lesson: Word of mouth tips for retailers

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

Whether you’re a one-location store or a national retail chain, you can have amazing word of mouth. How to get started:

1. Give them something to share
2. Give them a reason to bring a friend
3. Give them the chance to leave a review

1. Give them something to share

Never let a customer walk out the door without offering them something to share. Think practical — like coupons, catalogs, and samples. But also try the fun stuff, like stickers, posters, pins, and buttons.

2. Give them a reason to bring a friend

You’re doing all that work to get a customer in the door — with just a little more effort, maybe you could get their friends too. Events like REI’s evening and weekend classes or the group rides that local Harley-Davidson dealerships coordinate are great at this. And don’t forget the classics — things like group discounts and multiple coupons that have to be used at the same time.

3. Give them the chance to leave a review

Too often the only way for a customer to leave feedback for a retailer is to go online and post a negative review. Head off that negative word of mouth and encourage more happy customers to leave reviews by making it really easy. Give out lots of feedback and comment forms — and don’t forget that checkbox that says, “Yes, I give permission to use my comments in your marketing materials.”


Tags: , , , , , , , , , ,


  1. Jeff Faldalen

    Thank you the article. These are three great suggestions everyone should put into action immediately

    When I started out I was giving away a $289 course for free

    I got a lot of leads 😉

    thanks for your contribution,
    Jeff Faldalen

  2. Bruce

    This article is straight to the point and perfect in its simplicity. I’ve always found that human beings make much more out of something that was meant to be much less. I will try this approach to direction, and hopefully trim down the storyline that I incorporate only to attract readers.
    Thank you for leading the way!
    Bruce Aristeo

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again