3-Minute WOM Lesson: Three classics that always get people talking

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

When you’re just getting started with word of mouth, we recommend you start with classic, reliable ways to get people talking. What to focus on:

1. Keeping it personal
2. Offering an unexpected perk
3. Delivering extra-special service

1. Keeping it personal

Personalized service makes us feel special and valued, and it gives us a great reason to talk. Build this into your process by focusing on the basics: Send hand-written notes, speak to them like a human, and find personalized ways to say thanks. Most of your competitors aren’t doing this, which means you’ve got a big opportunity here.

2. Offering an unexpected perk

Plan to surprise your customers with an unexpected perk. Restaurants should have a dessert to sample, online retailers should add an extra something to their shipments, and service companies should plan to do a little extra when they’re on the job. Your talkers are busy and it’s hard to get their attention — so you need to learn how to surprise them.

3. Delivering extra-special service

Fantastic service that thrills your customers — the kind where you do something unbelievably amazing — never fails to get people talking. For quick inspiration, think about the Southwest pilot who ordered pizza for the entire flight during an extended delay on the tarmac. Just a few of these remarkable moments can jump-start some fantastic word of mouth for you.

email

Tags: , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again