3-Minute WOM Lesson: The best times to ask for word of mouth

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Great word of mouth marketers take advantage of timely opportunities. Three ideas on how to do it:

1> When they’re excited
2> When you’ve got them in person
3> When they’re with lots of people

1> When they’re excited

If you can help your fans share during their biggest moments of excitement and happiness you can earn some fantastic recommendations. At our last BlogWell, TurboTax’s Christine Morrison offered an idea on how they’re doing it with with their “Publish to Newsfeed” option that appears just after customers have submitted their taxes. Through it, they’re sparking amazing conversations by focusing on the exact moments when their products are helping their customers.

2> When you’ve got them in person

A well written testimonial is great, but few things come close to the authentic feel of a fan on camera. Always have one handy (or even a voice recorder) when there’s a chance you’ll run in to your fans and customers. Just a few seconds of genuine love from them can be used in a bunch of different ways to show the world what customers think of your stuff.

3> When they’re with lots of people

Be on the lookout for opportunities to support spikes in conversations when your fans have access to more people. Business-to-business marketers do it by giving big talkers tools to help them share when they’re at big trade shows and events. Similarly, consumer brands do it by boosting support for their talkers during the holidays or whenever big groups of fans are getting together.

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