3-Minute WOM Lesson: How to stay in touch with fans

Having permission to consistently communicate with fans is key to long-term word of mouth. Three opportunities to do it:

1> Email
2> Communities
3> Events

1> Email

Nothing beats a list of email subscribers that have given you permission to regularly contact them. The best word of mouth marketers build their email lists by consistently offering their fans the chance to sign up: after purchases, in online sidebars and footers, after downloading content, and after recommending something to a friend. Once you’ve built the list, help it spread and grow organically by offering ideas, insider news, or member-only specials that subscribers love to share.

2> Communities

Online groups help you keep your fans organized and easily reachable. There are lots of simple (and often free) platforms available, including Ning, Facebook, and even email-only communities. By giving your fans a place to gather, you’ll not only make it easy for them to create conversations and share ideas, but you’ll also make it easier to quickly contact them with news or updates.

3> Events

Live meetings are often among the most resource-demanding ways to stay in touch with fans, but they also offer the most benefit. These meetings are where fans make real-world friendships with other fans, where they share their ideas and suggestions for your company, and where you get to meet them personally. Only the most enthusiastic followers will show up, but that makes it all the more powerful of an experience.


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  1. John DeRolph

    Thanks for the posting of a nice and simple 1.2.3 way to stay in touch with your peeps! Any suggestions on where to get those sweet PDF icons I’m seeing on the right?

  2. Cale Johnson

    Heya John, glad you dig the newsletter.

    As for the download images, you might try doing a Google image search of “.pdf icon” and look for a free, Creative-Commons licensed set of images.

    Hope that helps!

    Cale Johnson
    GasPedal | Editor

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