3-Minute WOM Lesson: How to start your word of mouth program

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You can have amazing word of mouth — and you can get started on it today. There are a lot of advanced techniques you could use, but all you need to get your program going are these basics:

1. Start with a single group of talkers
2. Try a new topic today
3. Track, measure, and repeat

1. Start with a single group of talkers

Start your word of mouth program by focusing on getting a single group of talkers telling more people about you. Aim for a specific group of customers or people that talk to your customers. Think cab drivers, waiters, business travelers, new customers, longtime customers — the more focused, the better.

2. Try a new topic today

Once you’ve decided on your talkers, your job is to give them something to talk about. Things like sales and discounts, a special event, or new product features are classic ways to get people talking. Don’t get too complicated, just focus on a topic that is simple, portable, and repeatable.

3. Track, measure, and repeat

Add simple tracking tools to help you measure the results. Try special coupon codes you can track, follow the online conversation levels about you, and start asking “How did you hear about us?” on all of your forms. Whether you’ve earned a bunch of new talkers or just a few, you’ll now have a framework to quickly test and measure your next word of mouth experiment.


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  1. Peter Alberti

    “…your job is to give them something to talk about.”

    Wow – this could not be more important! And what’s more, it should be a deliberate effort, not just happenstance.

    Great article!

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