3-Minute WOM Lesson: How to make your website easier to share

If you could get just a few more people to share your website every day, how many more people could you reach in a year? Get started by focusing on these basics:

1> Put a tell-a-friend form on every page
2> Host your content elsewhere
3> Make everything easy to steal

1> Put a tell-a-friend form on every page

Tell-a-friend forms are still one of the easiest ways to make it simple to share your content. We’re fans of both SocialTwist and Spreadable, and there are tons of other off-the-shelf tools you can embed that don’t require much HTML experience. Just having the forms visible on your site has its benefits too, as it gets people thinking about telling their friends.

2> Host your content elsewhere

If you’re still using your own proprietary tools to host your company videos and presentations, you’re probably creating headaches for the people trying to share them. Embrace SlideShare for slides, YouTube and Vimeo for videos, and Flickr for photos. There’s a reason we all use these tools in our personal lives: they work great and they’re easy to tell friends about.

3> Make everything easy to steal

As a word of mouth marketer, your job is to remove all the barriers your fans have to overcome when they want to take and pass along your stuff. When people land on your site, it should be easy to grab, forward, share, and re-use your logo, product images, copy, descriptions, etc. If it takes too much effort to take it, lots of potential talkers might give up.

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Comments

  1. Virtual Agent

    Thanks for these tips! Aside from having a social media prescence that has contents linking back to your site, easy to grab files and presentation from your site can also help spread the word about your website.

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