3-Minute WOM Lesson: How to keep your word of mouth simple

[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

Just because a fan isn’t ready to go door-to-door for your cause doesn’t mean they don’t want to talk about you. You just might be making it too difficult to get involved. Three ideas to make it easier:

1> Put it in an email
2> Offer simple ways to participate
3> Help them talk without speaking

1> Put it in an email

Studies show that email is still, by far, our favorite way to share online recommendations with friends — a big reason being that it’s a simple, universal technology. Few things are easier for a fan to share than a quick email forward of your latest tip-filled newsletter, your friends-and-family coupons, or your insider news. This doesn’t mean you should ignore opportunities offered by other tools, but look for opportunities to avoid complications by using old-fashioned email.

2> Offer simple ways to participate

Not every fan has the time to join in your big campaign, contribute to your online community, or beta test your latest product — and that’s OK. Offer these fans easier ways to get involved and share feedback. Try simple polls to get their opinions, ready-made blurbs and images they can use in their publications, or easy ways for them to leave reviews and testimonials.

3> Help them talk without speaking

Sometimes the hardest part about word of mouth for a fan can be the talking part. Make it easier by giving them ways to spread your message without opening their mouths. Think colors, wristbands, badges, gear — anything that helps them show their support for you without asking them to openly discuss it.

email

Tags: , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again