3-Minute WOM Lesson: How to get word of mouth ideas from fans

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

When you’re looking for new ideas on how to create conversations, don’t forget to look to the group who often know best — your fans. Three ways to do it:

1> Look for unexpected topics
2> Accommodate the superfans
3> Ask them

1> Look for unexpected topics

If fans are starting trends and conversations that involve your product or your industry, look for ways keep it going. When Duck brand duct tape saw kids creating prom suits and dresses out of duct tape, they supported the topic by creating a simple contest and offering scholarships to the best ones.

2> Accommodate the superfans

Sometimes all it takes to create more conversations is to get out of the way when your biggest fans want to help. When IKEA let online personality Mark Malkoff live in a store for a week and film his experience, they in turn got a significant boost in web traffic, YouTube views, and sales — and more than 382 million media impressions. When you let fans know you’re open to this sort of stuff, they’re much more likely to approach you with their next big idea.

3> Ask them

The most straightforward way to get ideas from your fans is to simply ask them. Put an idea submission form on your website, save room on your hand-outs for fans to offer suggestions, or simply try calling up your biggest talkers and asking for ideas. To get an idea of how well this can be done, check out how the NHL’s Boston Bruins are getting input from their fans.

email

Tags: , , , , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again