3-Minute WOM Lesson: How to earn amazing word of mouth for your blog — live from Word of Mouth Supergenius

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As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a look back at some of the amazing presentations from our last “How to be Great at Word of Mouth Marketing” conference in Chicago.

Here, Jason Falls — author of one of the world’s most popular marketing blogs — shares his tips on how to earn amazing word of mouth for your blog. His big ideas:

1> Be interesting
2> Drive engagement
3> Earn trust and respect
4> See Jason’s live presentation from Word of Mouth Supergenius

1> Be interesting

People will talk about you if you give them something interesting to talk about. You want to sell yourself to the people who will sell you. Some interesting topic ideas include: helpful ideas such as little known facts or tutorials, thoughts on new issues, entertainment, and taking a stand on heated subjects.

2> Drive engagement

Make the sharing of your content easy by including tools for your readers to share, comment, and vote. Shine the light on your readers by creating incentives to reward them for passing your content along. Comment often and don’t be afraid to ask your readers to comment.

3> Earn trust and respect

Jason says you can be polarizing on issues and still be a nice guy. It’s OK to take a stand on an issue and be bold about a particular subject, just make sure to take others’ ideas into consideration and respond to alternative viewpoints on your ideas. Good conversation will generate good inbound links and more search traffic.

4> See Jason’s live presentation from Word of Mouth Supergenius

Check out Jason’s presentation from Word of Mouth Supergenius — and join us live in New York on July 20 to see a bunch of amazing marketers share case studies like this:

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Comments

  1. Alexandra Gibson

    What is a good example of incentivizing your readers to share your content? I’ve seen incentives for commenting, but how would one track passing along the content?

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