3-Minute WOM Lesson: How to create and promote your blog

[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

In this issue, Social Media Explorer Jason Falls shares his tips on creating and promoting your blog:

1> Forget the rules
2> Identify your audience
3> Skip the technical details
4> Listen to Jason’s live Supergenius preview

You can see Jason — as well as 30 other brilliant word of mouth marketers — live at GasPedal’s Word of Mouth Supergenius on December 16 in Chicago. This “How to be Great at Word of Mouth Marketing” Conference features 12 how-to classes, 12 real-world case studies, and 6 brilliant authors.

1> Forget the rules

Jason encourages new bloggers to blaze their own path. With millions of blogs out there, you’ve got to be willing to be different in order to stand out. There are plenty of examples of successful blogs — both corporate and personal — that break the traditional rules.

2> Identify your audience

When launching any new publication, it helps to create a profile of your target reader. Jason suggests building a content strategy that consistently gives this audience little nuggets of information they can get excited about. By defining your readers, you can start to write for someone, which is always a more successful strategy than trying to write for everyone.

3> Skip the technical details

Don’t let the advanced stuff stop you from getting started. First-time bloggers can get overwhelmed by the jargon and technical details associated with blogging to the point where they never get off the ground. Instead, start by focusing on creating great content — you can always add in the advanced tools and techniques as you go.

4> Listen to Jason’s live Supergenius preview

Hear Jason expand on his big ideas for creating and promoting your blog, as well as reveal his word of mouth superpower here:

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