3-Minute WOM Lesson: How to create a fan community

In this issue, Brains on Fire’s Firestarter, Spike Jones, shares his three tips on creating a fan community:

1> Find the passion conversation
2> Create a barrier to entry
3> Establish a powerful identity
4> Listen to Spike’s live Supergenius preview

You can see Spike — as well as 30 other brilliant word of mouth marketers — live at GasPedal’s Word of Mouth Supergenius on December 16 in Chicago. This “How to be Great at Word of Mouth Marketing” Conference features 12 how-to classes, 12 real-world case studies, and 6 brilliant authors.

1> Find the passion conversation

We live in a world where we don’t want to talk about your product. To get people talking, find the topic your biggest fans love — it’s what Spike calls the “passion conversation.” To find it, Spike recommends asking questions such as: How do my customers use my product? How does it fit into their lives? How does it work for them?

2> Create a barrier to entry

Encourage your community members to put a stake in the game early on. By creating a barrier to entry, members of the community are invested from day one. With so many choices to spend our time (online and off), Spike stresses the importance of creating an enviroment where members are encouraged to come again and again.

3> Establish a powerful identity

Help members of your fan community feel like they’re a part of something by creating a unifying identity. “Everyone wants to believe in something bigger than themselves,” says Spike. With a mission or a belief to stand behind, your fans will show off their membership like a badge of honor.

4> Listen to Spike’s live Supergenius preview

Hear Spike expand on his big ideas for creating a fan community, as well as reveal his word of mouth superpower here:

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Comments

  1. ,..] gaspedal.com is one another must read source of tips on this subject,..]

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