3-Minute WOM Lesson: How to build your talker profile

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A talker profile is a 1-page document that describes your talkers. Smart marketers use it to keep their word of mouth programs focused. Here’s what yours should include:

1> Who are the talkers?
2> What are they already talking about?
3> How can you contact them?

1> Who are the talkers?

Who is going to talk about you? Talkers can be anyone who influence your potential customers. They’re stock traders, cab drivers, barbers, and employees. The more specific you get when defining who your talkers are, the more success you’ll have.

2> What are they already talking about?

Before you get them talking about you, it’s important you understand what they’re already talking about. What are they recommending? Who are they talking to? And who turns to them for advice?

3> How can you contact them?

If you can’t reach your talkers regularly, you have no way to influence the conversation. Try an email newsletter, a simple forum, a blog, or a focused Facebook page. Just remember: Whatever tool you go with, make sure it’s one your customers are already using.


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  1. Virtual Agent

    I didn’t know that that’s what you call the influencers of your brand. Talkers seems like a fitting word for these crop of people. But how do you rally them? Are they financially employed by the brand or are they just your ordinary customers?

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