3-Minute WOM Lesson: How Maker’s Mark is turning customers into lifelong brand ambassadors — live from Word of Mouth Supergenius

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a look back at some of the amazing presentations from our last “How to be Great at Word of Mouth Marketing” conference in Chicago.

Here, Todd Spencer of Doe-Anderson explains how to work with your ambassadors based on his experience creating Maker’s Mark’s amazing ambassador program. His big ideas:

1> Think of your customers as friends
2> Tell them like it is
3> Give your fans a sneak peek
4> See Todd’s live presentation from Word of Mouth Supergenius

1> Think of your customers as friends

Todd says they refer to their customers as friends to ensure that whenever they’re talking to them or engaging with them, they’re doing it like they would a true friend. Maker’s Mark puts their customers’ names on individual barrels and talks to them about what is going on with their whiskey. Remember, your friends (consumers) own the brand – not you.

2> Tell them like it is

Your ambassadors need a mission. Todd says it’s important to be completely transparent with your ambassadors on their responsibilities. Maker’s Mark isn’t shy about telling them that their job is to go out and tell the world how great their whiskey is.

3> Give your fans a sneak peek

Todd says that when you give fans what they’re looking for — an inside view or exclusive information — they’re happy to go out and share it. Maker’s puts a lot of emphasis on their distillery tours to ensure it’s a “peek inside the tent” experience. They also consistently create the insider feeling by making sure their ambassadors are the first to know about Maker’s Mark news and special events.

4> See Todd’s live presentation from Word of Mouth Supergenius

Check out Todd’s presentation from Word of Mouth Supergenius — and join us live in New York on July 20 to see a bunch of amazing marketers share case studies like this:

email

Tags: , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again