3-Minute WOM Lesson: 3 ways to make your fans feel special

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Devote time and resources to making existing fans feel great. The happier they are, the more new fans they’ll introduce to you. A few ideas to get you started:

1> Feature their content
2> Ask for their help
3> Create a lot of insider moments

1> Feature their content

Few things get fans more excited than seeing their work promoted by a brand they love. And often, the stuff they’re making is better than the work you’re paying for. To get an idea of how this can be done, check out how InterContinental Hotels is using fan photos to promote their locations.

2> Ask for their help

Want fans to feel great? Put them to work. It may seem counter-intuitive, but reaching out to your evangelists for feedback, for beta testing, or for spreading the word can get them excited. Done right, this request for help will feel like a privilege, not a plea for favors.

3> Create a lot of insider moments

Nothing works better at making fans feel special than those insider moments. As a word of mouth marketer, your job is to create a whole bunch of them. Try it with first glances at your new stuff, a special customer service line for them, gear they can wear, or private events.


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  1. earthegy

    I can attest that this does work! I regularly ask my facebook fans on how they’d like to see me design a necklace or other piece of jewelry, and I often follow their suggestions. Not only do I get some new ideas, but they get to feel like a designer, and more often than not, I end up selling them the piece they helped create.

    And they LOVE having their input valued!

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