3-Minute WOM Lesson: 3 ways to make your Facebook fan page more interesting

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Like any community, your Facebook fan page requires care and attention to attract fans and keep them coming back. A few strategies to get you started:

1> Ask questions
2> Mix up your content
3> Post the extras and leftovers

1> Ask questions

Some of the most engaging brands on Facebook do it by drawing out comments and opinions from their fans by asking lots of questions. The most successful questions tend to be open-ended or fill in the blank. So, a car brand might ask, “What bumper stickers do you have?” or a sports brand might post, “Fill in the blank: I’m watching the game at _______ tonight.”

2> Mix up your content

A steady mix of different types and formats of content will give fans a reason to keep coming back. American Express’ Members Project page, for example, mixes things up with photos, videos, volunteer opportunities, and the occasional brand message.

3> Post the extras and leftovers

Facebook is a great place to put all the extras and leftovers to use. Your fans would love to see your photos that didn’t get used in the ad campaign, your commercial outtakes, behind-the-scenes footage, and early previews of new stuff. To get an idea of how this can be done, check out what FX is doing with their Sons of Anarchy fan page.

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Comments

  1. Virtual Agents

    It’s really hard to make your facebook fanpage specially when there’s a lot out there, you really have to give a lot of effort for your fanpage to catch other’s attention. So thank you for those tips

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