3-Minute WOM Lesson: 3 ways to get tourists talking about you

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

Tourists can be a powerful group of talkers. Naturally, they’re from somewhere else, with their own networks of friends, family, and co-workers to tell about you — and wowing these talkers can mean great word of mouth.

Whether you’re a high-end resort or a local restaurant, here’s how to get started:

1> Give them a reason to talk right now
2> Give them a reason to send a friend
3> Give them a reason to subscribe

1> Give them a reason to talk right now

Don’t let your new fans walk out the door without giving them the chance to tell a friend. Simple ideas include asking for feedback and reviews with the bill, encouraging them to take and share photos (why doesn’t every place offer to take a group photo?), or giving them a postcard that you’ll mail. Don’t wait for them to get home to tell a friend — get them talking while the experience is fresh in their minds.

2> Give them a reason to send a friend

This is your chance to help these new talkers look good to their friends. Give them an insider discount they can share, a “secret” guide to stuff most tourists don’t see, or an off-the-menu item they can tell friends to try. When you help talkers help their friends, you help yourself to a bunch of great conversations.

3> Give them a reason to subscribe

If you can earn a subscription from a passing fan, you can earn long-term word of mouth. Create a simple newsletter and send them something useful every month — recipes, photos, skiing / hiking / snorkeling tips (or whatever you specialize in), and the occasional coupon. Giving them an easy way to subscribe to your content turns a one-time experience into a long-term relationship.

Tags: , , , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More