3-Minute WOM Lesson: 3 ways to get more Yelp reviews

Numbers from September 2011 show Yelp has more than 61 million monthly visitors who are reading more than 22 million reviews. It’s an incredibly powerful word of mouth community that every day influences where millions of people do business.

How to get more of your fans leaving reviews:

1. Remind your customers
2. Link to your Yelp profile
3. Reply and respond

1. Remind your customers

When was the last time you woke up and said, “Today’s the day I write a review for that business I love!”? For most of us, we just don’t think this way. This is why you need to regularly tell your customers how important their word of mouth is to you. Put signs on your tables, add it to your business cards, put it on your invoices, and remind people on the way out the door. Just keep it simple and don’t be pushy — something like, “Please let us know how we’re doing on Yelp” can make a big difference.

2. Link to your Yelp profile

Even when you’re not openly asking for reviews, you can still drive a lot of fans to them by simply linking to your Yelp profile from your website, your email signature, and your newsletters. And if you’re hesitant because you’re concerned about your current ratings, remember this: Strangers are already going to Yelp first. Pointing your happy customers and loyal fans there means they can add their voice to the conversation.

3. Reply and respond

Like any community, your Yelp page is healthier and better when you’re involved. The more you engage, the more reviews you get (and the higher quality they’ll be). For more on this, check out Yelp’s recommendations on how to participate.

[This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

email

Tags: , , , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again