3-Minute WOM Lesson: 3 things you can do today to get people talking

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Hey, what are you up to today? If you answered, “Finding quick and simple ways to get people talking about us,” your future self thanks you. Here’s what to do today, right now, to make it happen:

1> Tell customers how important their word of mouth is
2> Make every page of your website easy to share
3> Test a new topic

1> Tell customers how important their word of mouth is

Your fans may love you, but they can be too busy or forgetful to show it. Ask early and ask often for referrals, reviews, and testimonials. To get an idea of how great marketers do this, check out the emails Amazon and Zappos send you asking for reviews on your recent purchases, reminding you how helpful they can be when shopping.

2> Make every page of your website easy to share

This takes less time than you think. Use off-the-shelf tools like SocialTwist and Spreadable, try Facebook and Twitter‘s simple sharing buttons, and make all of your photos, videos, and white papers easy to forward. If your online content isn’t easy to grab, share, and steal, you’re doing something wrong.

3> Test a new topic

Topics are what your talkers will talk about. The best are simple, portable, and repeatable. They’re fun events, goofy promotions, creative handouts, unexpected upgrades, and extra-personal service. If you’re not able to come up with anything to try by the end of the day, you’re probably trying too hard. For more, check out how great word of mouth marketers try hundreds a month.


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  1. Celeste Nelson

    I love this and am suddenly reminded that some of the best online marketing strategies start offline. The canned food drive is a great example of doing something creative that encourages online sharing – thanks for jarring the old noggin and getting the juices flowing.

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