3-Minute WOM Lesson: 3 quick ways to start tracking your word of mouth

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Tracking your word of mouth is essential for figuring out which tools and topics are working and which aren’t. There are some great partners out there who can help you, but here are three quick ways to get started right now:

1> Tweak your forms
2> Add simple share tracking
3> Look at your order codes

1> Tweak your forms

A quick way to start getting some insight into how many of your customers are coming via word of mouth is to simply ask them. Try adding a line to your contact and order forms asking visitors how they heard about you. Soon you’ll see responses like “from a friend,” “word of mouth,” or “from a blog post” and will be able to put some quick, rough numbers behind your WOM.

2> Add simple share tracking

Adding basic sharing tools to your online content is both a way to make it easier to spread as well as easier for you to track the buzz. Both Facebook and Twitter offer simple HTML that can be added to any content. You’ll not only see the sharing of your content increase, but you’ll also have instant numbers for it as well.

3> Look at your order codes

The next time you run a direct mail or email campaign, try giving each recipient a unique coupon code — and then watch for how many people other than those who received the code use it. More than some instant overall WOM data, you’ll potentially be able to analyze who your most influential talkers are. Sure, it requires a little more planning than a simple form tweak or some HTML on a website, but you’ll quickly be able to show how your word of mouth is directly driving sales.

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Comments

  1. Allison Canty

    Great suggestions! Another way to track word of mouth referrals is by a tool called Spreadable. At Grasshopper, we saw that conversations were happening about our product and wanted a way to track it so we created, what is now called, Spreadable. By using Spreadable, we saw that people who were referred to us by a friend were converting at around 20%!

Trackbacks/Pingbacks

  1. 3-Minute WOM Lesson: 3 lessons on tracking online word of mouth from big brands - December 21, 2010

    […] At Dell, they’re serious about making listening to the customer a key priority. They just launched their Social Media Listening Command Center staffed by a team focused on the real-time conversations about Dell. And while most brands don’t have the resources to pull this off, you can get your program off the ground by putting someone in charge of listening and giving them the tools to get started. […]

  2. Social Media Marketing HQ | Learn Social Media From the Industry's Brightest Minds » 3-Minute WOM Lesson: 3 lessons on tracking online word of mouth from big brands - December 21, 2010

    […] At Dell, they’re serious about making listening to the customer a key priority. They just launched their Social Media Listening Command Center staffed by a team focused on the real-time conversations about Dell. And while most brands don’t have the resources to pull this off, you can get your program off the ground by putting someone in charge of listening and giving them the tools to get started. […]

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