3-Minute WOM Lesson: 3 questions that lead to great word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

If you’re just getting started in word of mouth — or if you’re an experienced pro but finding yourself stuck — try focusing on the fundamentals by asking yourself these key questions:

1> How do we help them talk?
2> How do we help them tell more people?
3> How do we help the word of mouth last?

1> How do we help them talk?

The best word of mouth programs focus on the fundamental challenge of helping your talkers talk about you. Look for things that make it easier, more fun, or more rewarding to pass your stuff on to a friend. Most of the time you won’t know what will start those initial conversations, so try lots of little things and double down on what seems to work.

2> How do we help them tell more people?

Helping your talkers tell a friend is great, but helping them tell 50 friends is a home run. Try giving them a dozen samples, not just one. Instead of a single coupon, give away 10. And when it makes sense, help them share publicly online instead of quietly behind the scenes. By looking for the opportunities to multiply the conversations, you can significantly increase your word of mouth.

3> How do we help the word of mouth last?

After you’ve put in all the work to earn the initial conversations, start exploring ways to help the word of mouth keep going. Capture testimonials, get them on camera, point them toward review sites, and always, always ask for permission to contact them again. It’s these little efforts that turn short bursts of love from fans into something you can continue using to earn new customers.

email

Tags: , , , , , ,

Comments

  1. Virtual Agent

    Free samples and give away baskets is a pretty good way of extending your reach and getting more people to talk about your company. Do you think sponsoring events is a good way of doing it as well?

Trackbacks/Pingbacks

  1. Social Media Online Classes | Blog | Facebook 101: Lesson Two Assignments - June 29, 2011

    […] Extra Credit: Read this blog post from Gas Pedal for their 3-Minute Word of Mouth Marketing Lesson: 3 questions that lead to great word of mouth […]

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again