3-Minute WOM Lesson: 3 places to put conversation triggers

Triggers are simple items that prompt a word of mouth conversation. Think of little, visible things that get people to ask about you.

Here are a few easy places to add yours:

1. Your receipts
2. Your email footers
3. Your packages

1. Your receipts

Receipts are great places to put word of mouth triggers because they’re something you’re already handing out to every customer. Start conversations by putting sharable coupons on them, passes to special events, and an invitation to subscribe to your newsletter. You’re already handing out so many of these every day, why not use them to start conversations?

2. Your email footers

Think about how many emails you send. Now multiply that by the number of people in your company. It all quickly adds up to a lot of opportunities to get people talking. Try putting your latest word of mouth topic at the bottom of your emails and see what happens. You don’t have to make it complicated or salesy — it can be as simple as “P.S. We’re doing this cool project over on our Facebook page, have you seen it?”

3. Your packages

Your packages, your bags, and even your products themselves are great places to put word of mouth triggers. Throw in extra samples, catalogs, menus, branded gear, hand-written notes — anything that will help your customers tell the next people they see about you.

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