3-Minute WOM Lesson: 3 places to feature your testimonials

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Great testimonials are word of mouth gold — but too often they’re invisible to prospective customers. Here are three ways to highlight yours:

1> On your homepage
2> Next to your order forms
3> In the stuff you’re already sending

1> On your homepage

Feature genuine love from your fans front and center. Before you dive into your big pitch, let strangers see how you’ve helped other customers solve their problems. And remember: No matter how great of a copywriter you may be, true love from your happy customers will sell better than anything you could come up with.

2> Next to your order forms

Your order forms are where you can really benefit from a last little push to overcome any remaining customer hesitations. Testimonials are great at this. Put them in the sidebars of your online shopping carts, next to your menu items, and all over your order forms.

3> In the stuff you’re already sending

Odds are you’re already frequently communicating with your prospects and customers. Take advantage of this opportunity by featuring all of your great recommendations along with the content you’re already sending. Try it with your newsletters, your email signatures, your catalogs, and your shipping boxes.

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Comments

  1. Julianne Salisbury

    Great Ideas!! Customer Testimonials have been shown to increase customer conversions hundreds of percents, here are some other ideas. Propadoo.com helps to streamline and automate the process of gathering and promoting positive testimonials – to the web and to social media. We tell clients to put a link to their free online profile (where all their testimonials are in one place online) or to spotlight testimonials at every customer touchpoint. They put links on their emails, links on their proposals to prospects, in their email content when sending information on their products. If you gather testimonials and have them so they’re easily accessible you can use them to work for you, like they should! Thanks GasPedal for helping your clients with these ideas.

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