3-Minute WOM Lesson: 3 ingredients of a great word of mouth handout

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

Handouts, giveaways, and freebies are classic word of mouth tools. But before you put in the next order for yours, make sure you’ve got these key ingredients in the mix:

1. It’s valuable
2. It’s reusable
3. It’s fun

1. It’s valuable

A great handout will be valuable to your talker. Think umbrellas at a Seattle conference, seat cushions at the stadium, maps at tourist spots, or sunscreen at the beach. Remember, “valuable” doesn’t have to mean expensive — it just has to solve a problem for your potential talkers.

2. It’s reusable

Here’s an important element most handouts miss: It works best when your fans hang on to it and reuse it down the road. Sure, they may carry your cheap bag around the conference for a day — but it’s a much bigger win if they use it all year. More than the quality of the product, think about its design (does your logo really need to be that big?) and practicality (if all you’re going to offer is size XXXL shirts, why bother?).

3. It’s fun

Above all, people love to share the things that make them smile. It works for your copy, for your presentations, and for your handouts, too. We’ve seen it with the pins, buttons, and goofy giveaways we often share — and in another example, longtime sponsor of our BlogWell series, ICUC Moderation Services, hands out a booklet called “The World’s Funniest Moderated Comments: Uncensored” at each event.

email

Tags: , , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again