3-Minute WOM Lesson: 3 customer touchpoints you can use to create word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

Great word of mouth marketers are on the lookout for opportunities to surprise and inspire their fans and customers to talk about them. Here are three big opportunities to create word of mouth moments:

1. The point of sale
2. The packaging
3. The pricing

1. The point of sale

The point of sale is a huge opportunity to create word of mouth because every customer experiences it. What are you doing at the register or in your online shopping cart to get people talking? Think about introducing a unique way to place orders, a better use of the receipt, or just something fun and unexpected for the customer.

2. The packaging

Is the packaging your products come in worth talking about? Smart marketers are using clever bags, containers, boxes, and little extras that come with their stuff to inspire people to talk about them. Packaging can be an expensive design feature, but even if your budget is tiny, there’s always room to add a little personality and functionality into yours.

3. The pricing

Pricing is another great touchpoint you can use to get people talking. It costs you nothing to experiment with, and through it you can do some remarkable bundles, great specials, or goofy stunts. For inspiration, check out Threadless’ partnership with UNICEF to create the $300,000 T-shirt.


Tags: , , , ,


  1. Brice Eli

    Packaging was an interesting thing for me, because I recently started talking to people about an ebay seller because of his packaging. I had ordered some things, and they came wrapped in a standard bubble-envelope. But when I opened it, out fell a Little Debbie box with my items in it. I was so amused that I sent pictures to three different people (who are also easily amused) and one of them asked for the full explanation.

    Of course, that could just be me and my quirky circle of friends.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again