3-Minute WOM Lesson: 3 basics for helping your content spread

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

You don’t need an advanced degree to be an amazing word of mouth marketer, you just need to focus on being great at the fundamentals. Regardless of your budget or your available tools, don’t forget these basics:

1> Use the tools everyone knows
2> Put it in an email
3> Keep it simple

1> Use the tools everyone knows

When putting your content out there for the world to discover and share, use the tools everyone is familiar with. Put your videos on YouTube, put your photos on Flickr, and put your presentations on Slideshare. Burying your content deep on your corporate website and hosting it on your weird proprietary platform only serves to make it impossible to find and annoying to share.

2> Put it in an email

Email remains the fastest, most portable, most effective word of mouth tool ever invented. Share coupons via email, start a newsletter, and get in the habit of creating email versions of everything you hope to spread. Retweets and re-postings on Facebook are wonderful, but nothing beats a personalized endorsement from a fan delivered straight to the inbox of a friend.

3> Keep it simple

As a word of mouth marketer, your job is to make it easier for conversations to take place. Use simple topics and simple technology. If whatever you’re doing is making it more complicated for a fan to tell a friend, why are you doing it?


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  1. Oman

    Ive been trying to find your youtube page as the HD on vimeo just dosnt load up – can you give the link

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