Video: How to measure word of mouth

MotiveQuest CEO David Rabjohns teaches you how to track, measure, and learn from your word of mouth.

Want to know where to put your marketing dollars? You can start by following your word of mouth metrics. But according to David Rabjohns, some metrics matter more than others. He says that in a world ruled by social media, advocacy is more important than sentiment and buzz, because conversations and recommendations that used to happen at the kitchen table are now happening globally (and having radical effects on sales).

In his presentation at our Supergenius conference in Austin, David Rabjohns, Founder and CEO of MotiveQuest, explains how to find what matters most to the people who will talk about your stuff with real world examples from brands like MINI, Dodge, Johnnie Walker, Prius, and Axe.

You’ll also learn:

  • What FBI anti-terrorism tactic also works for marketers
  • What an advocate is worth in sales
  • What one change in word of mouth shifted a phone company’s sales by $133 million

How to Measure Word of Mouth, presented by David Rabjohns from WordofMouth.org on Vimeo.

Tags: , , , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More