We all have to have rules, but is anyone talking about yours? If your rules are unavoidable and are leaving people grumpy, look for ways to make them interesting, fun, and buzzworthy.
That’s what ad agency Partners + Napier did with their reserved parking spot signs by using passive aggressive sarcasm instead of the usual “all others will be towed.” They also wrote fake parking tickets called “Inconsideration Notices” that give offenders another witty bashing — and something to take home to show their friends.
Photos from Adweek
With this, even if someone’s upset that they can’t park there, at least they’ll get a good laugh. And the most important part? They’ll tell their friends.