A good word of mouth program is built on finding and taking care of your talkers. These are the people who love to talk about you, and it’s up to you to help them succeed in spreading your message.
In the video below, Ant’s Eye View’s Jake McKee teaches a class on how to identify influencers, reach out to them, and inspire them to talk about you. He shares 11 best practices that you can follow to start building an influencer program for your company or organization right away.
The video was from our Word of Mouth Crash Course conference in May, and in it Jake covers:
- How to find where your talkers are and join the conversation
- How to provide an easy means for your audience to connect with you
- How to understand your influencers’ motivations and rally them together
Check it out:
