10 tips for achieving 100% customer satisfaction

This is a guest post from Jeff Frank, owner of Simplicity Sofas — a company that designs and manufactures furniture for small rooms and narrow entranceways.

As a furniture manufacturer and e-commerce retailer in High Point, North Carolina, Simplicity Sofas specializes in furniture for small spaces. And after more than six years in business and $4 million in sales, we have never had a negative review. (Check out hundreds of testimonials here.)

But you don’t achieve this kind of stuff without going above and beyond to amaze your customers.

Here are our 10 tips for achieving 100% customer satisfaction:

1. Speed is critical. Customers expect a 24-hour response time. They are delighted
when they hear from you within 6 hours and amazed by a 1-hour response. The faster you respond to your customers the easier it becomes to close a sale or solve a problem. Failure to return a call or email is inexcusable.

2. If you don’t have an immediate answer, quickly inform the customer that you are working on their inquiry and will get back to them soon. Then do it!

3. When responding to a customer complaint always begin by assuring the customer that you will fix their problem. This immediately removes the adversarial relationship that can lead to messy and expensive confrontations.

4. Always offer the customer choices. This is particularly important in problem situations. If you offer your customer three or more possible solutions they will feel included in the eventual resolution. Also, you will be surprised at how often the solution selected is not as expensive or burdensome as the one you thought they would demand.

5. Never answer a question by telling a customer something is “company policy.” All responses must make logical sense to both you and the customer. If you can’t reasonably explain the company policy either you need more information or the company policy needs to be changed.

6. The object of problem resolution is not to “satisfy” the customer but to “amaze” them by going above and beyond their expectations.

7. Mistakes and problems always result in opportunities to create long-term loyal customers by exceeding expectations.

8. Transforming an “angry” customer into an enthusiastic advocate is always worth the cost.

9. The resentment felt by an inconvenienced or frustrated customer can be transformed into gratitude and long-term loyalty with a small compensation offer — especially when the customer realizes that the circumstances were beyond your control.

10. Unhappy employees cannot create delighted customers.

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About Jeff Frank

Jeff is the owner of Simplicity Sofas, a manufacturer of seating designed exclusively to fit small rooms and narrow entranceways. He has worked in the furniture industry for 35 years and has been awarded 5 patents in the field of Multi-functional and Ready to Assemble Upholstered Furniture.

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