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About Spike Jones

Spike Jones is a results-proven communications professional, specializing in digital and offline word of mouth marketing. With more than 15 years of experience, the career path goes something like this: Baylor University; a decade at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; Group Director, Engagement at WCG; and now SVP, Managing Director SW Region at Edelman Digital. Spike is also a co-author of the book Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.

Graco: Social Media’s Role in Product Recalls — Live from BlogWell

2:10 – Andy Sernovitz introduces Kelly Voelker from Graco 2:11 – Kelly is going to share information around a recall that Graco faced. 2:11 – Jan 20, 2010, 7:00am the news of the recall went out over the newswire.  They announced a recall of 1.5 million strollers worldwide after 7 injuries were reported.  The recall…

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Tyson Foods: Building Community with Social Media — Live from BlogWell

2:10 — Kurt Vanderah introduces Tyson Food’s Director of Community & Public Relations, Ed Nicholson. 2:10 — Ed explains how much things have changed since his first BlogWell a year ago. Tyson uses cause branding, not cause marketing. They have 100 communities with operations. 2:11 – Ed: Hunger Relief for 10 years. Donate 8-10 million…

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AT&T: Building a Social Media Policy — Live from BlogWell

3:49 – Andy Sernovitz introduces Blair Klein, Director of Emerging Communications at AT&T 3:50 – Blair sets the expectation that she won’t be as funny as Andy 3:50 – Everyone feels that they are far behind in using social media.  AT&T still problems and issues that they are dealing with.  Everyone is learning so don’t…

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General Mills: Reaching Influencers in Social Media — Live from BlogWell

4:30 – Andy Sernovitz introduces David Witt, Manager, Brand Public Relations at General Mills. 4:31 – General Mills brands are found in virtually every household in America – Pillsbury, Yoplait, Cherios, etc.  General Mills is in the process of going social and different brands are in different places.  For example, Betty Crocker has been getting…

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Welcome Session — Live from BlogWell

1:00 — GasPedal’s Andy Sernovitz opens BlogWell: How Big Brands Use Social Media here in Cincinnati, hosted by Duke Energy. 1:01 – Kurt Vanderah introduces the conference and logistics. 1:02 – Kurt says that blogging and tweeting is encouraged – #blogwell.  All sessions will be filmed and shared on www.SocialMedia.org for free. 1:03 – Kurt…

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3-Minute WOM Lesson: 3 simple elements of a great talker program

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A formal talker program — a community, a fan club, an ambassador program, etc. — can help…

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TurboTax’s social media strategy — live from BlogWell

Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, Dell, Procter & Gamble, General Mills, and Graco share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal —…

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3-Minute WOM Lesson: What to remember when you’re tired, frustrated, and burnt-out

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Fighting the good fight as a word of mouth marketer can be hard work. From time to…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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