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About Spike Jones

Spike Jones is a results-proven communications professional, specializing in digital and offline word of mouth marketing. With more than 15 years of experience, the career path goes something like this: Baylor University; a decade at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; Group Director, Engagement at WCG; and now SVP, Managing Director SW Region at Edelman Digital. Spike is also a co-author of the book Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.

3-Minute WOM Lesson: How Domino’s engages in the nonstop online conversation about their brand — live from Word of Mouth Supergenius

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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Upcoming GasPedal events

5/25 Boeing: Rehumanizing a brand (Private member call) Click here 5/27 Twitter disclosure: An exclusive chat with the FTC (Private member call) Click here 7/20 Word of Mouth Supergenius: 12 how-to classes, 12 real-world case studies, and 6 brilliant authors — all in one thrilling day. (Public event) Click here

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3-Minute WOM Lesson: How Maker’s Mark is turning customers into lifelong brand ambassadors — live from Word of Mouth Supergenius

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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Check out our new newsletter: SocialMedia.org’s Big List

Big news! We just launched a great new newsletter: SocialMedia.org’s Big List: Big Brands Doing Big Things in Social Media. We think you’ll love it. We’re focused on the amazing work smart people are doing in word of mouth and social media. Each week we’ll feature lots of links, smart people, and ideas you can use….

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3-Minute WOM Lesson: How Coca-Cola is energizing and empowering their biggest fans — live from Word of Mouth Supergenius

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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Xerox: From Early Adopters to Community — Live from BlogWell

4:30 — Kurt Vanderah introduces Xerox’s Interactive and Social Marketing VP, Duane Schulz. He will share the presentation From Early Adopters to Community: How Xerox used a major launch to move from social media silos to activation of an integrated community of practice. 4:31 — Duane asks the audience how many of them have said…

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Intel: From Pioneering to Practice- Intel’s Social Media Revolution — Live from BlogWell

4:30 — Andy Sernovitz introduces Intel’s Senior Online Strategist, Bryan Rhoads. 4:30 – Bryan makes everyone fake laugh. 4:31 – Bryan talks about Intel Social Media Evolution.  Inflection Points – grassroots blogging.  Started as a pilot and was successful. 4:34 – Bryan talks about a pattern that emerged called G.R.O.W that can be applied to…

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Nokia: Connecting People in the New Media World — Live from BlogWell

4:30 — Kurt Vanderah introduces Nokia’s Social Media Communications Director, Molly Schonthal. 4:30 — Kurt Vanderah introduces Nokia’s Social Media Communications Director, Molly Schonthal. 3:50 — Molly: I will take you through what we’ve done in social media internally and externally. 3:51 — Molly: Consumers and customers expect more from us now that we know…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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