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About Spike Jones

Spike Jones is a results-proven communications professional, specializing in digital and offline word of mouth marketing. With more than 15 years of experience, the career path goes something like this: Baylor University; a decade at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; Group Director, Engagement at WCG; and now SVP, Managing Director SW Region at Edelman Digital. Spike is also a co-author of the book Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.

Xerox: From Early Adopters to Community — Live from BlogWell

4:30 — Kurt Vanderah introduces Xerox’s Interactive and Social Marketing VP, Duane Schulz. He will share the presentation From Early Adopters to Community: How Xerox used a major launch to move from social media silos to activation of an integrated community of practice. 4:31 — Duane asks the audience how many of them have said…

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Intel: From Pioneering to Practice- Intel’s Social Media Revolution — Live from BlogWell

4:30 — Andy Sernovitz introduces Intel’s Senior Online Strategist, Bryan Rhoads. 4:30 – Bryan makes everyone fake laugh. 4:31 – Bryan talks about Intel Social Media Evolution.  Inflection Points – grassroots blogging.  Started as a pilot and was successful. 4:34 – Bryan talks about a pattern that emerged called G.R.O.W that can be applied to…

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Nokia: Connecting People in the New Media World — Live from BlogWell

4:30 — Kurt Vanderah introduces Nokia’s Social Media Communications Director, Molly Schonthal. 4:30 — Kurt Vanderah introduces Nokia’s Social Media Communications Director, Molly Schonthal. 3:50 — Molly: I will take you through what we’ve done in social media internally and externally. 3:51 — Molly: Consumers and customers expect more from us now that we know…

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Starbucks: Powering Product Launches and Building Community — Live from BlogWell

3:50 — Andy Sernovitz introduces Starbucks’ Director of Digital Strategy, Alex Wheeler. 3:51 – Alex: Social is first: it’s all about relationships, not marketing to add value; second; should fit within a larger digital strategy.  97% said that a dig brand experience influenced whether or not they purchased (Razorfish study) 3: 52 – Alex talks…

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GasPedal Social Media Ethics Briefing: Staying Out of Trouble — Live from BlogWell

3:10 — Kurt Vanderah introduces GasPedal’s CEO, Andy Sernovitz. 3:12 – Andy: It’s all about trust.  Anyone can buy ads – the best copy in the world doesn’t matter unless people like and trust you.  This travels far and wide.  It makes you a social media success.  It is not something you do later –…

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ExOfficio: Content is King — Live from BlogWell

2:10 — Andy Sernovitz introduces ExOfficio’s eCommerce Manager, Kenny Rowe. 2:11 – Kenny talks about his company which specializes in tech apparel. 2:12 – Kenny: We all know there is a big opportunity with social media and it is different.  It’s not a one way conversation.  What content builds this loyalty/reaches customer? Our core customer…

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PEMCO: From Student to World Class — Live from BlogWell

2:30 — Kurt Vanderah introduces PEMCO’s Chief Marketing Officer, Rod Brooks. 2:11 — Rod starts his talk on how PEMCO has deployed the use of social media tools. 2:12 — Rod shows PEMCO’s “Helpful guide to the people in the NW”. He says,  “In order to be local, we need to demonstrate that we know…

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Microsoft: The Microsoft Experience — Live from BlogWell

1:29 — Andy Sernovitz introduces Microsoft’s Community and Online Support Director, Nestor Portillo. 1:29 — Nestor talks about customer service and social media.  People having conversations outside of MSFT community without MSFT participating. 1:30 — Nestor: Driver for getting involved – it’s expected that we participate.  One of our most important segments is very active on Facebook….

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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