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About Spike Jones

Spike Jones is a results-proven communications professional, specializing in digital and offline word of mouth marketing. With more than 15 years of experience, the career path goes something like this: Baylor University; a decade at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; Group Director, Engagement at WCG; and now SVP, Managing Director SW Region at Edelman Digital. Spike is also a co-author of the book Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.

3-Minute WOM Lesson: How to earn amazing word of mouth for your blog — live from Word of Mouth Supergenius

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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How Tyson Foods is building community with social media — live from BlogWell

Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, PEMCO, Nokia, ExOfficio, Boeing, and Intel share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250….

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3-Minute WOM Lesson: 3 ways to earn offline word of mouth — live from Word of Mouth Supergenius

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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Upcoming GasPedal events

5/4 Twitter: An inside look at Promoted Tweets (Private member call) Click here 5/5 BlogWell Seattle: Microsoft, Xerox, Boeing, Nokia, PEMCO, Starbucks, ExOfficio, and Intel share case studies on corporate social media. (Public event) Click here 7/20 Word of Mouth Supergenius: 12 how-to classes, 12 real-world case studies, and 6 brilliant authors — all in…

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How Dell’s social media program is evolving — live from BlogWell

Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, PEMCO, Nokia, ExOfficio, Boeing, and Intel share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250….

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3-Minute WOM Lesson: Lessons from the amazing Fiskars fan community — live from Word of Mouth Supergenius

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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Share this great excerpt from Harry Paul’s best-selling book

Check out this great intro to Fish! and share it with a friend “Intro to Fish!” — Chapter 1 from Harry Paul (pictured), Steven Lundin, and John Christensen’s Fish! A Proven Way to Boost Morale and Improve Results You can’t win the hearts of customers if this “word of mouth stuff” is confined to the…

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Upcoming GasPedal events

4/20 HP: How we scale social media globally (Private member call) Click here 4/22 U.S. Navy: Social media security, integration, and strategy (Private member call) Click here 5/5 BlogWell Seattle: Microsoft, Xerox, Boeing, Nokia, PEMCO, Starbucks, ExOfficio, and Intel share case studies on corporate social media. (Public event) Click here 7/20 Word of Mouth Supergenius:…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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