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Ragan Word of Mouth Marketing Mini Course

A three hour version of the Word of Mouth Crash Course, at a fraction of the cost.

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Word of mouth research: Social sites are key resources for consumers

Social media sites are the number one online source for information on a company, brand, or product according to a 2008 study by OTX and DEI Worldwide. Further, nearly half (49%) of these consumers made a purchase decision based on what they gathered. Other findings: 71% of respondents found recommendations from online consumers helpful 67%…

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Issue #125: Three reasons people talk about you

People engage in word of mouth for three core reasons: 1> The “You” reason 2> The “Me” reason 3> The “Us” reason 1> The “You” reason The “You” reason people talk is all about the stuff: The marketer and the products. People talk because you’re doing or selling something they want to talk about. If…

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Winners of Paul Gillin’s “Secrets of Social Media Marketing”

Congratulations to Tara Greco, Emily Luiz, Rickey Gold, Andy Swindler, Cammie Morrow, Windy May, Jennifer Keltner, Stefanie Schodrof, Rachel Bell, Carla Schlemminger — you’ve just won a signed copy of Paul Gillin’s latest release, Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! If you’re one of…

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How the Express insider opinion panel encourages word of mouth

Express has recently launched a new insider group where special customers are invited to sit on opinion panels and earn rewards for sharing their thoughts. Fans of Express are excited and will talk about this for several reasons: 1. It’s exclusive 2. It shows Express values their opinions 3. There’s a chance to earn special…

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Comment to win a BlogWell New York pass from Guy Kawasaki

We gave Guy Kawasaki two passes to BlogWell New York on April 29 to give away. To enter to win, just leave a comment below and Guy will randomly select two winners for the free passes.

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Reminder: Win a copy of Paul Gillin’s book by letting a friend know about it

We’ve got 10 signed copies of Paul Gillin’s latest release, Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! to give away. Enter to win a copy by simply letting a friend know about it using the form on this post.

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From the book: Dealing with crackpots, fake reviews, and stealth competitors

This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. Sooner or later, you’ll run into someone who hates your guts They attack, you offer to fix it,…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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