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About Spike Jones

Spike Jones is a results-proven communications professional, specializing in digital and offline word of mouth marketing. With more than 15 years of experience, the career path goes something like this: Baylor University; a decade at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; Group Director, Engagement at WCG; and now SVP, Managing Director SW Region at Edelman Digital. Spike is also a co-author of the book Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.

What Mariano Rivera can teach you about social marketing

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. See the original post this is adapted from and more like it on his blog. Baseball fans know Mariano Rivera as perhaps the greatest relief pitcher of all-time. This year marks his final season and, like many greats before him, he…

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How Rembrandt inspired great word of mouth marketing

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Our latest edition of word of mouth wizardry comes in the form of this flash mob, storytelling bit of artist-based promotion from the Netherlands. Now, it so happens that one of my favorite works of art of all time is Rembrandt’s…

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How to grow community by not growing

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I’m often asked about building community. One of the great mistakes in trying to build community is making it too open — letting anyone in. As a result, it gets to a point where no one wants to join. My buddy,…

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Toothpaste and WOM: Recommended by all dentists

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. If I’ve said it once, I’ve said it a thousand times. In the social era, you don’t necessarily need BIG or expensive campaigns to generate huge word of mouth. A tube of toothpaste and a nice handwritten note can do the…

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How TalentGrow sent a holiday gift worth talking about

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Let’s be honest. Most holiday gifts are lame. (Like you need another basket of fruit or a card that has a generic “Happy Holidays” on it.) I’d rather skip it. If you’re going to do something, do something “remarkable” and do…

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How LasikPlus creates a first-rate customer experience

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I got back from a trip to the West Coast and was frantically looking for my favorite pair of glasses. The red eye had worn me out and I had taken them off (replacing them with another pair) for the flight….

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Helping 1,000 people in one year to build a business

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I’ve long believed that one of the best ways to build your brand (be it personal or corporate) is to focus on the needs of others. If you do that, you earn trust — which is an asset that comes back…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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