This is a guest post from Jeff Frank, owner of Simplicity Sofas — a company that designs and manufactures furniture for small rooms and narrow entranceways. Recently I read an article entitled Fire Your “Bad” Customers and Send Them to a Competitor by Noel Peebles who begins the article by saying, “Let’s face it; some…
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Stephanie Bullis is the word of mouth marketing manager at Grasshopper, a virtual phone system for entrepreneurs. Stephanie is passionate about brand marketing, witty copy, and exceedingly amazing customer experience. Connect with Stephanie on Twitter @srbullis.
6 ways to transform your competitor’s “bad” customers into your “great” customers
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Word of Mouth Math: The surprising value of customer interactions
This is a guest post from Jeff Frank, owner of Simplicity Sofas — a company that designs and manufactures furniture for small rooms and narrow entranceways. True story: A few days ago one of my employees was telling me about a local diner she had been going to at least once or twice a month…
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5 real-life examples of how to convert almost any situation into positive word of mouth
Simplicity Sofas is a furniture manufacturer who sells products direct to consumers through our website. Our marketing program relies heavily on word of mouth. We routinely convert problems, mistakes, unreasonable demands, surprise gifts, routine procedures, and anything else that happens into opportunities to amaze and delight our customers. Since we conduct our business through e-commerce,…
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Articles
- 50 small things to help improve your customer service
- The fallacy of community
- WOM Tip #160: Make your swag more useful
- The 8 essential word of mouth training books
- WOM Tip #194: Even billing can be an opportunity to make a new fan
